Headline of Station premiere

WDEF-TV - Chattanooga's First Television Station Signs on April 25th, 1954.

The Chattanooga Times and News Free-Press heralded the news that Chattanooga would now have a television station ... WDEF-TV providing local programming as well as network programs from CBS and NBC.

The first broadcast, of course, was merely a test pattern. For at least two weeks, anxious Tennessee Valley households tuned their brand-new television sets into Channel 12, and were greeted by an Indian head with various gradiations of grey, and a voice announcing the coming station, and that this was a test broadcast. You'd have thought that test pattern would win an Emmy.

For the first time since there was TV, local residents wouldn't have to strain to pick up grainy Atlanta stations. It was the talk of the valley.

Viewers from all over the tri-state area wrote in to tell our engineers that they were picking up the signal, and would let them know what the quality was like. Some letters surprised our engineers more than others ... such as the Knoxville lady who was able to pick up our signal using only "rabbit ears".


Television in Chattanooga was now a reality, and things would never be the same.



The first studios were located in the Volunteer Life Insurance Building, and the power output was 105,000 watts.

Local programming would be Drue Smith's House Party, Miller Brothers' Style Show, and Henry C. Geiger's Children's Gospel Hour.

Other local shows included the children's variety show, Mr. Chickaroonie, Luther Masingill, Sports Review by Herschel Nation, Drue Smith's Party Line, the Weather Report by "Big Jim" Hill, world news by Mort Lloyd and Scenic Land News by Hal Seigel.

Network programming would include the Colgate Comedy Hour, Jack Benny, Milton Berle - Bob Hope, I Love Lucy, Red Buttons, Judge for Yourself, Eddie Fisher, Arthur Godfrey and His Friends, and I've Got a Secret.

With WDEF radio since 1941, Luther Masingill joined the staff of WDEF-TV. Luther had vowed to keep up his shenanigans in TV as he had in radio.

A staple of morning radio for over a decade already, Luther would bring his wit and warmth to television. Things like Chickaroonie, Mabel and "Stay in your own lane" were all "Luther-isms".

Luther was a stunt-master in radio. He was a source of diversion and amusement to Chattanoogans who listened to him.

For one radio contest, Luther agreed to serve as yardman and man of all chores around the house of the winner. He admits he didn't work hard.

For another occasion, he was rolled around in a wheelbarrow at the front of a parade by WDEF announcer Ernie Feagans.

And ever-so-often, he just wouldn't even show up at the studio, broadcasting his show from "home", wandering around the rooms listening to the crackling of bacon as Mrs. Mary Masingill cooked, or chatting with younger brother Charles.

One of the first locally-produced shows on WDEF-TV was Point of View. Still on the air, it is one of the longest-running local public affairs programs in the United States.

Other shows such as Drue Smith's House Party and Party Line were popular with viewers, for their innovative style and fresh attitude.


The 1970s brought change to TV news. WDEF was no longer the only television station in town, but it was certainly the leader.

With a team of seasoned broadcasters, and a brand new tool ... videotape ... Channel 12 was able to bring the Tennessee Valley the latest news, accurately and quickly.

Mort Lloyd was in the center of it all.

An unlikely hero in the world of TV, Lloyd was one of the most respected faces (and voices) in broadcast journalism.

The history of WDEF-TV is a rich and colorful one. From important leaders to strange personalities (even a wrestler or two), they have all wandered these halls over the years.

Shock Theatre: mixed horror, comedy & political commentary into late night programming in the 70s
Shock Theatre: mixed horror, comedy &
political commentary into late night
programming in the 70s.

We are proud of our history here at WDEF. It is a big part of Chattanooga's history, too. And we would love to hear about your memories, questions or memorabilia. Just drop us a line at News@wdef.com.


Latest Comments
Comments
BostonUniMed17 - 5:39 AM
0 Votes
It was public pressure and nothing more. The school system had already addressed this on their website with an educated answer stating that the girls were no where near the outbreak and in fact the school is closer to patients being treated at Emory than these girls would be to any patients on their trip. Also people fail to understand how Ebola actually works because a good portion of news networks(not saying you all) use scare tactics to make for a good story. Being in med school we have discussed this a lot and I understand that not everyone is as educated on this subject as I am which is fine i just wish those who don't actually study medicine for a living would stop pretending they understand anything about this supposed outbreak which might I add by technical standards doesn't qualify as an outbreak.

Roy Cohen - 10/23/2014 11:13 PM
0 Votes
Wonder if WDEF would consider posting the entire Celebration of Luther's life here for those far and wide such as myself who grew up in Chattanooga?

GetFit - 10/23/2014 10:56 AM
1 Vote
This Expo sounds great and one to check out!

ronalds423 - 10/22/2014 3:05 PM
0 Votes
This program will be held at Tucker Baptist Church at 4:00 pm on November 9, 2014.

Powers - 10/22/2014 11:08 AM
0 Votes
1979 was 35 years ago. That was one family among many that he made a difference in their lives. He did a lot of good over the years. He certainly made his life count right up til the end. This world needs more men like Luther.

misbell1507 - 10/21/2014 5:46 PM
0 Votes
I've posted a picture on McKamey's lost pet site, but can't get a picture loaded here. Please check out this site if you think this might be your pet.

taylorengineer - 10/21/2014 3:53 PM
0 Votes
I have never watched, or heard Luther Masingill but I have heard of him for years. I work in the broadcast industry and have heard many great stories about this kind and gentle legend. Masingill embodied what every broadcaster should aspire to be. Chattanooga is a better place to live because of his dedication to his community. RIP Luther....we hardly knew ye...

Johnny U - 10/21/2014 8:56 AM
0 Votes
Luther was a wonderful man and a true southern gentleman. Luther is the last of a generation of true hard working Americans. He was a fine example of a man to measure your own life by. If you are half as kind as Luther you are a great person yourself. Luther I will miss that distinct radio voice for the rest of my life. RIP Luther Masingill

Peyton Dennis - 10/20/2014 9:28 PM
0 Votes
I used to work overnights for 92.3 several years ago. Every morning, Luther brought me breakfast and always had a big smile and a warm greeting. If he had a critique, it was given with kindness and it was always clear that he was trying to help me improve. I never heard a harsh word from him. He was such a gentleman.

rosylane - 10/20/2014 1:18 PM
0 Votes
My deepest sympathy to the Masingill family and the entire news team 12 family(especially Chip Chapman with whom Luther had a special bond. When I was a small child I watched Luther everyday and he was a movie star to me here in Etowah, TN. That was 60 yrs ago. The noon news will not be the same without him. He will be missed at that time everyday of the week by my family. R.I.P. Luther
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