Not many things can beat opening the door to your brand new car.
In Donnie Jackson's case, it's a 2013 Ford Pick up.
"This is a cowboy's cadillac right here," he said.
More and more Americans like Jackson are driving off the lot in new cars.
2012 new car sales are expected to have at least a 13 percent increase over 2011, according to Bloomberg News analysts.
Jackson said, "I just want to reward myself, I've worked all my life and feel like I deserve one."
It is the third straight year in a row car sales have increased by at least 10 percent.
Analysts say that's the best streak the industry has seen since 1973.
Toyota Sales Manager Ed Emerson says even in a tough economy, great deals are pulling customers in.
Interest rates are really low right now, factory incentives are great. You've got more incentives to buy a car that's being brought out from the factories and rebates, special APRs, there just a lot of reasons to go ahead and make that purchase on the new automobile," he said.
Emerson also said a lot of it has to do with the sweet new technological advances in cars.
"The navigation system being able to actually pair the smart phone with the system that is in the automobile, you have different applications, Open Table where you can make dinner reservations. You have Bing. I mean the list goes on."
2013 is expected to be just as exciting.
The Wall Street Journal reported that 40 new models will be introduced, which is double the amount last year.
Proving it's a good time to buy and to sell
"There's a lot of people out there in different industries that have weathered the storm...we have also. It's just good to be a part of something that is definitely on the increase and the rise," said Emerson