CHATTANOOGA, TN. (WDEF) --Blockbuster is closing its last store in Chattanooga, but the company insists it's not going out of business.
The legendary movie rental store has fallen on hard times in recent years.
Blockbuster is being battered by competitors Netflix and Redbox.
Dropping by a Blockbuster store and picking up a movie to take home has been a tradition for many for 30 years.
But in 2013 it's a lot easier to find what you want to watch on cable or on-line.
A sign of the times, this is the Blockbuster store on Highway 58, and it will close on June 13th.
TYSON PORTER, STORE MANAGER "Well, we're selling the entire store..everything in the store must go."
Blockbuster filed Chapter 11 bankruptcy in 2010, and the company was bought in 2011 by Dish Network.
But Dish began closing 300 of its 1700 remaining brick and mortar locations a few weeks later.
At one time, there were 7 stores in the Chattanooga area.
But many customers found Netflix and Red Box more convenient.
TAMMY PERSINGER, CHATTANOOGA "Its been several years since I've used them..because Redbox came out and I started using it."
Some customers think losing Blockbuster will create a new set of problems.
MIKE EAVES, CHATTANOOGA "I've already started since I moved to the other side of town..using the Red Box..but it is very limited and they said if you really want to get first run movies..coming out here...but with it closing...it's leaving less options."
Last year, Blockbuster began offering DVD-by-mail services and video streaming on its website, which will continue.
TREY ALLEN, CHATTANOOGA ".. 99 cents a movie..why not? I don't buy movies..I'm only going to watch them one time anyway."
Two stores remain open in southeast Tennessee--one in Cleveland and the other in McMinn county.