(WDEF) Peter Millar, a leader in the luxury apparel market, announced today that it will launch a new in-store concept shop with Yacoubian Tailors on April 15, 2013. The collaboration marks the company’s eighth addition to its signature Crown Shop collection, which offers an expanded selection of specially merchandised Peter Millar apparel, along with customized display fixtures.
Yacoubian Tailors has been serving the Chattanooga community since 1969 under current owner John Yacoubian. John’s expertise in the field is influenced by his two degrees in tailoring he received from “Ecole Professionnelle de Coup de Couture” in Paris, France and Gentlemen’s Garment Design in Chicago, Illinois. In 1976, John began to incorporate ready-to-wear clothing along with tailored made items. Today Yacoubian Tailors has remained a family affair with John’s son, Hovig and daughter, Ani working alongside their father. “We contribute our success to having quality product and treating customers like family”, says owner John. “You always want to partner with people who share your goals of quality, trust, and service, and the opening of the Peter Millar Crown Shop celebrates our partnership with one of the leaders in the men’s clothing industry.”
With the installation of the 400-square foot Peter Millar Crown Shop, Yacoubian Tailors customers can expect an improved merchandise display and greater service within the line. Peter Millar’s existing Crown Shop retail locations include Coffman’s Menswear in Greenville, NC, Darien Sport Shop in Darien, CT, On the Fly (Wingtip) in San Francisco, CA, and Kannon’s Clothing in Raleigh, NC. Also launching in April are two additional Crown Shops: M.S. McClellan in Knoxville, TN and Murray’s Toggery in Nantucket, MA.
“We are elated to introduce Yacoubian Tailors to our exclusive collection of Peter Millar Crown Shops,” says Scott Ruerup, Peter Millar’s Vice President of Specialty Retail. “With a discerning eye for detail and high quality service, Yacoubian Tailors has become synonymous in the Chattanooga community for nearly 45 years. We look forward to partnering with one of our finest retailers to showcase the Peter Millar brand.”