Supermarket Guru New Products for 4/29

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Updated: 5/02/2013 4:23 pm
Hi, I'm Phil Lempert with the New Product Hits & Misses.
Today's first product is
Foodman's Original
Matzolah
Maple Nut Flavor.
Growing up in New York I love matzo, but this idea of taking hard pieces of matzo and mixing them with nuts, raisins and sugars just doesn't work. It is far too sweet. Some might think that you could make a sweet matzo brei with this, but the pieces of matzo are far too small. Half a cup has 260 calories, 13 grams of fat and 15 grams of sugars. I'll pass. Retails for $5.99 for 10 oz.  Total Score 81.

Cybele's
Free.to.Eat Cookies
Oatmeal Raisin is our first hit.
This is one delicious allergy, vegan, gluten free cookie. The texture is terrific, the raisin flavor comes through, I just find it a little too sweet tasting. Why must all these cookies be so sweet? Each cookie is 55 calories, 2 grams of fat and almost 6 grams of sugars. We have to break our sweet addiction!  Retails for $5.69 for 6 oz.  Total Score 86.

Lyfe Kitchen
Farmer's Market Frittata
With Sweet Potato Hash and Garden Salsa is a hit.
Interest in breakfast foods continues to increase, especially in the frozen food case. This frittata cooks in a steam bag and cooked perfectly. The main problem that I have is that this is way too sweet and it's not just from the sweet potatoes. While it's only 250 calories with 12 grams of protein, it does have 12 grams of sugars which come naturally from the mango and apple juice from concentrate. Make this less sweet tasting and you have a real home run. Retails for $4.99 for 10 oz.  Total score 90.

Smooch
Apple, Raspberry and Peach Fruit Snack
With Chia Seeds and Acerola is a hit.
This pouch is not for kids, it is actually fortified with acerola and chia. 65% apples, 18% peach and 11% raspberry creates an apple-sauce like texture that is a great on the go snack. One pouch is just 70 calories, but does have 11 grams of sugars. But will grown ups actually eat from this package?  Retails for $2.29 for 4.06 oz.  Total Score 90.

Good Earth
Black Tea
Cocoa Tango is our hit of the week.
Everybody seems to be on the chocolate tea thing. This black tea is mixed with cacao, chicory, chili peppers, cardamom and peppermint and delivers a delicious flavor with just the right amount of spice.  I wouldn't suggest having this with a meal except for dessert or after dinner, but I could see drinking this throughout the day. Kudos to Good Earth for finally moving away from their earth-mother style packaging to one that's more contemporary. Retails for $4.49 for 1.43 oz. for 18 tea bags  Total Score 95.
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