Supermarket Guru New Products for the week of Feb 17th

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Updated: 2/18 11:11 am

Hi, I'm Phil Lempert with your New Product Hits & Misses.

Up first,
Moon Cheese
Pepper Jack
is a miss.
I would not go to the moon for this! The front of the package touts 'Only 100% Cheese' and 'Ingredients: Just Cheese', but that's sort of a stretch since there are jalapeño peppers listed, and, I really don't taste the jalapeños. The aroma when you open the bag is strong and almost musky. The cheese itself is almost like a very dense, very crunchy circular cheese puff. Basically like all the dried fruit chips. 6 pieces are approximately 74 calories, 6 grams of fat and 4 grams of protein. Would I serve them at a party? Not to anyone I like!
Retails for $4.99 for 2 oz  Total Score is a 72.

Starkist Gourmet Selects
Skinless Boneless Sardines
Whole Grain Dijon Mustard Flavor is a miss.
Sardines are good for us, but most people just don't like the taste. Maybe thats why this product exists? These are marinated in a recipe of vinegar, oil, sugar, mustard and spices so if you don't like the taste of sardines, don't worry, these don't taste like sardines. Another drawback is sardines are typically very high in calcium because of the tiny bones, but these are boneless, so no calcium advantage. Another disappointment was that these sardines are actually in pieces versus the more traditional whole fish.  Retails for $2.28 for 4.37 oz  Total score is 75.

Beach Cities Ketchup Co
Kickin' Ketchup
is a hit.
I was surprised when I read the ingredients that there were no chilies or pepper in the ingredients to give 'the kick', but there is a kick and it's coming from a recipe of garlic, onion and natural flavor. It has a nice clean burn. The ketchup is also extremely sweet - and that's what you taste first. Made with real sugar and not high fructose corn syrup.
Retails for $4.00 for 14 oz.  Total score is 89.

Candy Tree
Organic Licorice Lariats
is a hit.
Here's an imported candy from the Netherlands that uses molasses and corn syrup that are organic instead of the typical sweeteners used in confections. The licorice flavor is excellent, more adult-like than kid-friendly. The licorice is also more dense and chewier than typical, which is a good thing. No artificial colors or preservatives. Retails for $2.39 for 2.6 oz.  Total score is 89.

Perky Jerky
Ultra Premium Turkey Jerky
Hot & Bothered Flavor
is the hit of the week.
Everyone seems to be making a jerky these days, but this one is actually terrific. The turkey itself is tender, not tough and chewy like many other jerkys. The flavor itself is slightly spicy and slightly sweet. No nitrites or nitrates. Why is it perky? Why is it action packed? Besides the spices it does contain extract of guarana which is a substance prepared from the seeds of a Brazilian shrub, used as a tonic or stimulant because it is rich in caffeine (said to contain up 3 times the amount of coffee), tannins and theobromine. Perky!  Retails for $4.99 for 2.2 oz.  Total score is 91.
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