Supermarket Guru New Products for the week of Jan. 20th

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Updated: 1/21 10:50 am
I'm Phil Lempert with the New Product Hits & Misses.

First up,
Modern Oats
All Natural Oatmeal
Chocolate Cherry Flavor.
We all know that oatmeal is good for us and I'm sure there are still some people who aren't convinced, however, I'm not sure that by adding chocolate chips and 20 grams of sugars this will convince them. This product is probably not for the shopper who is looking for whole grains, Hallal and organic ingredients. The oats themselves seem to absorb the water and are more mushy than hearty. What does it taste like? A very sweet oatmeal with chocolate chips… which really overpowers the taste of the seeds, nuts and fruit.  Retails for $3.25 for 2.6 oz.  Total Score is 77.

Amy & Brian
Coconut Juice
With Lime
is a hit.
Clearly the big trend next year is going to be adding all kinds of ingredients to coconut water. This one is just young coconut water with lime juice, nothing more. A "young" coconut has a much thinner shell with almost no meat and completely filled with coconut water - which makes it preferable for the beverage. This 16 ounce can is just over 100 calories and has 28 grams of sugars. The flavor combination just doesn't seem to work for me. The lime seems to be fighting the coconut and neither one is winning. Product of Thailand.  Retails for $2.59 for 17.5 fl oz.  Total score is 87.

Imperial Gourmet Chili with Beans
Made with Beef and Wagyu Beef
Original Flavor
and it's a hit.
If you like chili, check this one out. The flavor is excellent. It's lower in sodium than most other chilis, however it still has 500mg per cup and has just the right amount of spice. My complaint is that it is too watery, so my recommendation would be to pour out the excess - it looks more like soup than it does this picture. American-style Kobe beef is the cross breeding of Wagyu cattle, brought to the US from Japan in 1976 and then again in 1993 and 1994, with our famed Angus cattle creating  a distinct taste of beef -- the best of both breeds.  Retails for $4.99 for 12 oz.  Total score is 89.

Lightly Smoked Portugese Sardines
Cayenne Pepper Flavored Extra Virgin Olive Oil
is the hit of the week.
I really like sardines, they're so healthy and they are packed full of vitamins, omega 3s and protein. These are Portuguese sardines which are very meaty and flavorful. They are packed in extra virgin olive oil with cayenne pepper, are lightly smoked and are absolutely delicious with the right amount of burn. What I hate about sardines are the packages, why can't somebody come up with a package that is easy to open that you don't wind up spilling. Sardines are a good source of calcium (with bones) and these are wild caught. Half a can contains 13 grams of protein.  Retails for 3.49 for 4 1/4 oz.  Total score is 96.
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