Supermarket Guru New Products for the week of Oct. 7th

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Updated: 10/08/2013 10:27 am

Hi I'm Phil Lempert with the New Product Hits & Misses.

Our first product is
Activate
Defend
Raspberry Citrus.
You've probably seen this packaging before. The cap contains the ingredients, you twist it and they release into the water. Why? In this case- vitamins A and C lose their strength sitting in water, so its to protect their potency. This drink contains 30% of the RDA for vitamin A, just a little bit more than the average of 23%, and 250% vitamin C, which is 3 times the average. Zero calories as it is sweetened with stevia. The aroma and the taste at first seem overpowering and almost artificial.
Retails for $1.99 for 16.9 fl oz.  Total Score is 84.

Glutino
Gluten Free Pretzel Chips
is a hit.
One of the hardest recipes to make gluten free is a good, tasty and crisp pretzel. This recipe is perfect, just the right amount of salt and actually delicious. The only thing I'll never get used to is how the pretzels are almost flat versus being rounded. More fiber than average and less sugar than average. One serving, which is 11 pretzels is just 120 calories. By the way the twisted shape of a pretzel is a good luck symbol.
Retails for $5.29 for 6 oz.  Total Score is an 85.

Dr Praeger's Sensible Foods
Veggie Burgers
Thai Flavor
is a hit.
When it comes to veggie burgers it's hit or miss. This one is a hit. Cooked perfectly in the microwave in just 2 1/2 minutes and tastes great. The first ingredient is actually red pepper, followed by rice, onions, carrots, string beans and soy beans. It's full of flavor and not chewy like some others. There's only 190 mg of sodium, far less than the average and 4 grams of fiber - and only 150 calories per burger. Go Dr. Praeger! Retails for $4.59 for 11 oz (4 burgers).  Total Score is 86.

Evolve
Low Fat Cultured Milk Kefir
Peach Flavor
is a hit.
Imagine, 100 billion probiotic cultures in this cup. Kefir is made from cultured fresh milk, has twice as much protein as traditional yogurt and is much thicker. This is a taste that takes some getting used to, so be sure to stir the fruit from the bottom thoroughly if you want to mask the very tangy flavor. Companies have tried to sell kefir for years, but now with the success of Greek yogurt this might be the time. Just 120 calories as compared to the average Greek yogurt that has 142 calories - and this has half as much fat.  Retails for $1.99 for 5.3 oz.  Total Score is 91.

Tate's Bake Shop
Cookies
Whole Wheat Dark Chocolate
is the hit of the week.
The Hamptons get a bad rap these days and for good reason, but these cookies could start to change that. Made with 100% whole wheat flour and dark chocolate chips that melt in your mouth. This is one of the best cookies I have had in years - thin, crispy and delicious. Only 80 calories per cookie compared to 136 for the category and 5 grams of sugars, which is almost half. The cookies come in 2 stay fresh packs per bag.  Retails for $4.99 for 7 oz.  Total Score is 92.
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