Chattanooga (WDEF) Following a Lookouts game, the front office doesn't examine the final score as much as the final attendance. Said General Manager Rich Mozingo,"It's the most important thing we do. We talk about it all the time. Constantly. We wonder what we could have done to bring a few more people out. Or what happened to make a few more people come out."
This year, Chattanooga is currently sixth in the Southern League in attendance, averaging over 36-hundred a game. Said Mozingo,"We may be a little bit up on the average side. We've had a really tough year weather wise. We've lost three games to rain-outs this year. All last year, we lost only one game. So the number of people are down a little bit, but the average is up a little bit this year."
Since moving to AT&T Field, the Lookouts have never drawn 300,000 fans total in one season, but they're still chasing that goal. Said Mozingo,"We drew 290,000 that first year at AT&T Field. We have slid back a little bit. I think it is obtainable. But I think there's a lot of hard work between now and then. We've got five people every single day that make phone calls for people to come out for individual games. We've also got another staff of three people that call and try to get groups to come out. Picnics or groups in the ballpark."
Besides a personal invite, there are also promotional nights like Myron Noodleman. But some minor league teams really go over the top with their promotional ideas. Said Mozingo,"Charleston, South Carolina had "Nobody Night". Did not allow a single person into the game until after the fifth inning when it was an official game. Another one was in the same ballpark. They had "Silent Night", where they invited everyone to come in, but they couldn't say a word all night long." Reporter-"How do you police it?" Said Mozingo,"They had people on big tennis towers like the referees for tennis sit on, holding up signs that said quiet. It was a blast."
This Friday, the Lookouts plan a Star Wars theme night. Said Mozingo,"We are going to have 30 characters out here at the ballpark, mingling among the crowd. We are going to have a light saber fight right before the fireworks going off. And of course every Friday night we have fireworks, so it should be a really fun night out here."