Atlanta-You would think George Lucas was the architect for the Falcons new football stadium.
The first concept from Kansas City design firm, 360 Architecture, is a futuristic stadium featuring a center oculus. The roof opens and closes like a camera shutter. It's inspired by a Falcon wing. And to inspire a must-see experience, they're talking about impact seats that actually shake with a big hit on the field. Said lead architect Bill Johnson,"We want to get the fan back to the game. We want it to be about the game or about the event."
A halo video screen is circling the bowl, replacing the out-dated dangling scoreboard. But the Falcons concede the home HD screen is the real problem. Said Falcons president Rich McKay,"There are alternatives today. The home experience has gotten very good. You have to compete with that."
The architects have a second set of ideas hatched in a glassy rectangular shape that splits in the middle. When that happens, the endzones are fully open air, and the roof halves become awnings for outdoor concerts. The budget for either idea. About $1 billion. Said McKay,"I don't think skimp will be the word used a lot."
The business of football is sponsorship, and in this design, the outdoor video screens can be taylor made. Coke sponsors one game, maybe Nike does the next. Officials are hoping the controversy over the stadium's funding is dwarfed by the vision of the stadium's future. Said Johnson,"I'd like to think that people will get really excited and embrace this."