Rolling Stone magazine is under fire for a seemingly innocuous cover, but the innocent looking face is that of alleged Boston Bomber Dzhokar Tsarnaev, and it's drawing the ire of local readers.
"I think that's really ridiculous. Everything that we went through emotionally and then you know they are going to put them out there like that . I think that's ridiculous," said Richard Roach.
"It's definitely controversial, if Rolling Stone was going for that, I think they got it," added Rusty Poer.
UTC professor Kit Rushing says the magazine is facing a delicate balancing act.
"Public opinion is a powerful, powerful, element in our free and open society. Editors need to be sensitive to public opinion but in journalism there's another responsibility too and that is the basic responsibility of journalism is to try to provide people with the information the people need to make good decisions."
Rushing says the controversial cover could be a tool to drive readers to a valuable story on the human condition.
"They've got a good story, they've got an important story, and they want people to know they've got the story. The standard way to let people know they've got the story? You put something on the cover of the magazine to let potential audience know we've got this story and you might be interested in reading it."
A story that may never get to some readers, who think the cover is glamorizing the crime.
"I think it's a joke that they would even consider putting him on the cover of the magazine. I think it's sad that they would try and sell their magazines in any kind of way to represent the bomber that just makes no sense at all," says Maury Menham.
The C-V-S Pharmacy Chain says they won't carry the magazine.
Rolling Stone issued a statement saying the cover "falls within the traditions of journalism and the magazine's commitment to serious and thoughtful coverage."