A well-oiled machine, that's what some might call the massive operation here at Amazon's fulfillment center in Chattanooga.
Kiesha Cochrane, an Amazon Spokeswoman, says, "We have folks back there that are picking orders as they come in from customers, packing them, and getting them on the trucks to get out of here, so customers can have their gifts this holiday in a really timely manner."
Last year, customers ordered 26.5 million items worldwide.
Just to put that into perspective, that's 306 items per minute.
Cochrane adds, "And we actually anticipate today to be busier than last year."
We're told new online deals are popping up every ten minutes.
Cochrane says, "Wireless speakers, beats headphones."
Those are just some of the hot ticket items this year, along with laptops and Kindle's.
Cochrane adds, "We actually have a very efficient team back here. I mean people work really hard to keep things on track."
You can call them Amazon elves.
This year they have an announcement that is raising more eyebrows than all this new technology.
In the near future they want to deliver your packages using a small, unmanned aircraft, otherwise known as a drone.
Cochrane adds, "Again, it's future, so we'll have to stay tuned to see when that actually comes to fruition. But it's really exciting."
We could see the drones as early as 2015.
Until then, some people are hesitant to give their stamp of approval.