CHATTANOOGA, TN, (WDEF)-Chattem brought the product back to stores nationwide.
After a three year hiatus, officials with the Chattanooga company say the gap in the antacid market needs to be filled.
Rolaids will now be available over the counter in liquid form.
There will also be an Ultra Strong option.
CFO Robert Long,"It's a very big market, it's a 2.5 billion dollar category which Chattem was not fully participating in, it's great to be a participant in that category and all the opportunities that could come with that"
A national Advertising Campaign featuring Chef Guy Fieri will light up our screens in the coming weeks and months.