"It's been called Chattanooga's annual reunion on the river"
The reunion known as Riverbend is back for it's 31st year, and the media got a trolley tour ahead of the big opening on Friday.
"I think we are going to see bigger crowds than we've ever seen and you know our early bird pin sales are any indication of what's going on down here we're really going to see some huge crowds," says Friends of The Festivals' Dixie Fuller.
For those involved, the event is all about bringing the community together.
"I think the camaraderie. I think the way in which everyone works together, the guys that are building the stages the police the vendors that come in it really is a family reunion of not just our community and our region but also of us," says Friends of The Festival's Chip Baker.
One of the most popular attractions for just about everyone is the Riverbend beach which is back for another year.
"Three years ago, that was the year the economy went downhill and we knew that people were not going to be able to take vacations and we thought what is something cool we can give back to the people of Chattanooga that have been so supportive of Tennessee Valley Credit Union and we came up with having a beach at Riverbend," says Tennessee Valley Credit Union's Tammy Zumburn.
It's just one part of the festival that has kept Chattanooga together for over 30 years.
"Its meeting old friends that we gather from year to year. It's listening to all different kinds of music. It's seeing my kids have fun and seeing Chattanooga have a good time on the river," added City Councilwoman Sally Robinson.