Onward Reserve Setting up Shop at Warehouse Row
The company tested out a pop up shop their last fall.
The results were strong enough to convince them to set up a larger store there.
The new location will double in size in a new location in the North building between The Cosmetic Market and Anthropologie.
“Chattanooga has been a great home thus far so it was an easy decision to make Warehouse Row a permanent home,” says TJ Callaway, Founder and CEO of Onward Reserve. “We are looking forward to continuing to flourish in the community.”
Onward Reserve features a curated blend of both established and up-and-coming brands with a focus on handmade, distinctively southern men’s casualwear and gifts. Touting both international and local designers, including Dubarry, Vilebrequin, Shinola, Smathers & Branson and YETI, among others. Onward Reserve delivers dressy casual men’s fashion with a relaxed, southern gentleman flair. Store merchandise includes high quality apparel, luggage, accessories, home goods and more.
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