Target launches baby Boutique for Tennessee shoppers

(WDEF) – Target is revamping their baby shopping experience for parents.

They are rolling out a new shop-in-shop experience in store and online this month, including six locations in Tennessee.

Company officials say baby shopping has become more complicated and that parents spend three times longer researching baby products than any other category.

You’ll be able to try out a Baby Boutique Experience to test products in person.

The department stores have also created a Baby Concierge to give you expert guidance on which products to buy.

The chain is also adding 2,000 products from Joie, Nanit, Amara, Tubby Todd and Little Spoon.

And they are adding discovery destinations for those of us who need baby shower and birthday gifts.