Brand News: Taco Bell’s Latest Mashup Brings Back Cap’n Crunch

        The people who gave us the Dorritos Locos Tacos have a new co-branded item for breakfast.
        Taco Bell is testing out Cap’n Crunch Delights.
        It is a variation of the Bell’s Cinnabon Delights, which offer cream-filled doughnut holes.
        They describe the Cap’n Crunch Delights as a doughnut hole version of a giant Crunch Berry from the cereal.
        They will cost two for a dollar or four for $1.69.
        And they will be available nationwide.
        The Cap’n Crunch Delights hit test restaurants in California on Thursday, and will go nationwide if they test well.
        Taco Bell is all about co-branding these days.
        They scored a hit with the Dorritos tacos a couple of years ago.
        In the last few weeks they have launched a Sriracha Queserito and a Snapple Lemonade Freeze.
Categories: Brand News

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