The Rise Of Sophisticated ‘Superfakes’ Frustrates Luxury Brands

Luxury brands are facing a new challenge with the emergence of “superfakes,” high-quality knockoff handbags that closely resemble authentic designer bags. These replicas, known as “mirror bags” or “1:1s,” are being sold for significantly lower prices ranging from $500 to $5,000, attracting buyers looking for luxury at a bargain. Counterfeiters have adapted to digital platforms, offering professional customer service and discreet delivery methods. Influencers are promoting these superfake bags on social media, appealing to younger consumers skeptical of luxury prices. Despite efforts by luxury brands to combat counterfeiting, the sophisticated techniques used by counterfeiters continue to evolve, posing a significant threat to the industry. (Newser)

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