JOE FRUGAL: JC Penney to launch a Penny Sale

JC Penney didn’t have to brainstorm too hard for the retailer’s next big sale.

Starting Sunday, Penney’s will unveil a new slogan called “get your penney’s worth” and start selling some merchandise for just a penny. The penny sales will involve its house brands, like the Arizona line of products, and are expected to be part of a buy one, get one for a penny deal.

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