Keys to sales success for entrepreneurs

“That discipline, that rigor, really keeps you from going off-kilter,” Berry said.

Building a sales team requires aligning professionals around goals that can be tracked in weekly, monthly and quarterly intervals. While many of us naturally want to avoid facing the hard numbers, Berry said measuring results is critical to keeping your business on track.

Also critical: Producing a defined product or service that clearly solves client problems is critical. Even if a business is producing a range of products, Berry said the sales team can listen to customers and then package the goods in ways that are more attractive to the target-market audience.

Ultimately, improving sales can help entrepreneurs gain deeper insights into their company’s performance, evaluate changes and build customer loyalty and retention.