New VW commercial features ID.4 as vehicle rolls off Chattanooga production line

As new Volkswagen ID.4 electric vehicles roll off the production line in Chattanooga, VW has launched a new commercial to promote the ID.4.

The ad campaign, “Diamonds,” features U.S. Men’s National Soccer Team player Christian Pulisic.

Former men’s national team standout Clint Dempsey is also in the ad, along with Premier League commentator Martin Tyler and actor/comedian Brett Goldstein.

The commercial compares both Pulisic’s journey to the U.S. Men’s National Team and the development of the ID.4 as being shaped by a great deal of pressure.

“Pressure makes diamonds,” one person in the ad remarks.

The commercial debuted over the weekend during coverage of the English Premier League.