Nokian Tyres to Add New Jobs in Rhea County

DAYTON, Tenn. (WDEF) — The excitement was palpable at the Nokian Tyres plant in Dayton Wednesday morning.Nokian Tyres officially announced that they will be doubling their tire production. They will be adding 75 new jobs to the facility in Dayton.

The tire company plans to construct a tire warehouse to increase production, with the ability to store up to 600,000 tires at a time.

Officials say the company plans to invest over $174 million in expansions at the Dayton location. This is part of a planned phase two of the Finnish tire company’s expansion of the Dayton plant as they look to double their North American sales.

Operations director at the plant, David Korda, said, “All of the work and the blood, sweat and tears of people grinding to get to this point. It’s been years of effort, planning overseas, and to see it come through. The people as they rise to meet the challenges and growing, and as we reach this stage, now we’re ready for this next step, and we can take it confidently.”

All the tires produced at the plant will be all-season tires, which are designed to handle the variable weather conditions that we experience across America.

Tommi Heinonen, the Vice President of Sales in North America for Nokian Tyres said, “In the United States tire market and also in the Canadian tire market all season tires are the most important tire category. In order to grow here in North America, you have to be a part of the all-season market.”

The facility currently employs 400 people. The company said their total workforce will increase to around 475 people.

Nokian Tyres says they plan to produce up to four million tires per year at the plant by 2024.

At any time, up to 600,000 new tires can be stored inside the warehouse.

Nokian expects the new tire warehouse to be opened by the middle of 2024.

This will expand the total square feet of the mixing and production space to 830,000 square feet, one of the largest in the world.

The impact the plant has had in Rhea County was spoken about at length during the morning.

One tidbit shared was that half of the workforce at the plant live in Rhea County.

Leaders hope that this will continue to spur more economic development in rural communities in our state.

Sam Willis, the Regional Director for the Tennessee Department of Economic and Community Development said, “You have to have visionary leadership. Without a vision then nothing changes.) I can say for our department, and I can speak for the locals is, this process is not about us, but it’s about our kids and our grandkids.”

The Dayton factory opened in 2019. It was Nokian Tyres’ first U.S. factory.

The company plans to fill these positions in the Spring. Those interested can apply on Nokian Tyres’ website. 

Categories: Business, Featured, Local News, Rhea County