Vols Begin New Era With Nike Deal
KNOXVILLE, Tenn. (AP) – Tennessee is opening its doors to the Nike swoosh while bidding farewell to the Lady Vols nickname and logo in all but one sport.
Nike took over as Tennessee’s main apparel provider Wednesday as part of an eight-year contract worth about $35 million in money and gear. Tennessee had been an Adidas school since 1997.
Rather than holding a press conference to mark the changeover, Tennessee ran an hour-long video on its website in which student-athletes walked down a runway modeling Nike uniforms.
Those new uniforms only include a Lady Vols logo in one sport.
Tennessee announced in November that all its teams other than the women’s basketball squad would be called the Volunteers and would adopt the "Power T" logo used by the men’s teams.
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