First Responder Hero Award: Justin Cannon, Assistant Chief

PALMER, Tenn. (WDEF) – News 12 is recognizing some of the bravest members of our community through the First Responder Hero Award.

Whether someone is an EMT, paramedic, firefighter, or police officer, this award honors their unwavering dedication to keeping us safe.

When danger strikes, these heroes are the first to respond.

Now, it’s our turn to put them first.

In partnership with Wettermark Keith, News 12 is proud to spotlight these courageous men and women, and this month, the community has nominated Justin Cannon, Assistant Chief of the Palmer Fire Department, for his selfless service.

Cannon told News 12 that his passion for emergency response started early in life.

“I feel like I was born into it,” he said. “My father is a firefighter, my uncle is a firefighter here. I started here in Palmer—I think I was 13, maybe. So it’s kind of been… it’s been my life.”

His love for the work is rooted deeply in family values, and he says he couldn’t do it without their support.

“My wife does an amazing job holding it down while I’m at work or on a call,” Cannon explained. “I love my daughters and my son.

My seven-year-old says she wants to be a firefighter.”

Cannon credits his family for his success and said he’s inspired to see his children possibly follow in his footsteps.

He shared a proud moment about his daughter’s dreams:

“She said that she’s gonna be a chief one day so she can be my boss,” he said with a smile.

Cannon’s dedication doesn’t stop with Palmer.

Community members describe him as someone who “wears many hats.”

In addition to his role as assistant chief, he volunteers with the Gruetli-Laager Volunteer Fire Department, serves as President of the Grundy County Firefighters Association, and is also a member of the Catoosa County Fire Department in Georgia.

“It’s the worst day of their life,” he said, referring to the people he helps. “The good Lord puts me in that position and tells me what I need to do at that point in time. Just being able to go and help—that’s what I’m here to do.”

For Cannon, every call is more than a job—it’s a mission.

“Thank you to the community for letting me serve y’all,” he said. “It’s been a pleasure.”

To nominate a local firefighter, paramedic, EMT, or police officer for their bravery and commitment, visit wdef.com/firstresponder and submit your nomination for the First Responder Hero Award, sponsored by Wettermark Keith.