Charleston hotel company buys Read House with luxurious renovation in mind

CHARLESTON, South Carolina (WDEF) – The company that owns a pair of high end hotels in Charleston, South Carolina is investing in Chattanooga.

Avocet Hospitality Group has purchased the historic Read House.

They plane to invest $20 million to renovate the landmark building constructed in 1926.

“We have a passion for historic hotels and restoring them to their former greatness,” CEO Jon Weitz said. “Our goal will be to restore the Read House to its original 1926 splendor. We believe Chattanooga deserves a hotel that is completely dedicated to the history of the city.”

The company also operates Tides Folly Beach and The Vendue in downtown Charleston.

Weitz was also involved in the renovation of The Hermitage in Nashville.

It is the only AAA Five-Diamond hotel in Tennessee.

AHG says they are now picking local architects and contractors for the renovation.

They hope to begin the work within a year, but will keep the hotel open during the process.

“In the end, all 242 guestrooms will be completely renovated with updated technology, completely new bathrooms, and all new furnishings. We will work with local historians and architects to do our best to recreate a modern version of the hotel’s original grandeur in the public spaces, ballroom, and restaurant. Think Great Gatsby,” says Weitz.

The pedigree of the new owners is good news for local business.

“We’re excited that Avocet Hospitality is making an incredible investment in our city by revitalizing one of our great historic properties in the heart of downtown. This is a perfect example of how we are continuing to build on the assets we have and maintaining that shine we have worked so hard to build,” said Bob Doak, president and chief executive officer of the Chattanooga Convention and Visitors Bureau. “The latest tourism statistics show that visitors spent more than $1 billion dollars in Hamilton County which supports 8,500 full-time jobs in the tourism industry.”

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Categories: Chattanooga, Local News

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