Chattanooga T-Shirts Capture Scenic City Spirit After National Park City Honor

CHATTANOOGA,TN -(WDEF)In celebration of Chattanooga becoming the first National Park City in North America, local brand New South Trading Co. has released a new line of t-shirts showcasing the area’s natural beauty.

Designed by co-founders and husband-and-wife duo Ben and Julie Simpson, the collection features four original designs, including scenes from Snoopers Rock, the Tennessee River Gorge, and a sunset view of the city.

“In the Chattanooga area, we’ve got Snoopers Rock—which is this one here—the Tennessee River Gorge, and then a sunset shot,” said Julie Simpson. “We came up with four different designs and thought it would be a great way to spread some community pride about this honor Chattanooga just received.”

Locally designed and printed in the U.S., the shirts are a colorful, wearable tribute to the city’s outdoor spirit. A portion of proceeds will go toward local conservation efforts, reinforcing the brand’s commitment to protecting what makes Chattanooga special.