Does McKee Foods have a sense of humor about Will Ferrell’s bit as Little Debbie?

Chattanooga, TN (WDEF) –  Little Debbie is going viral today after a Will Ferrell appearance on The Tonight Show Wednesday.
He visited Jimmy Fallon to promote his new movie dressed as the new spokesperson for Little Debbie snack cakes.
Ferrell didn’t know where they were made, saying either the Southeast or Midwest.
Still, videos from the show are giving the Collegedale company plenty of free advertising.
We asked them if they knew what was coming.
The company issued this response:

"McKee Foods was delightfully surprised by Will Ferrell’s appearance on The Tonight Show Starring Jimmy Fallon. While this was not a coordinated publicity stunt, nor a paid advertisement, we appreciate both the humor of the segment and the exposure of our Little Debbie brand to Jimmy Fallon’s huge national TV audience.

In our opinion, Will Ferrell did justice to the cowgirl hat and the blue and white dress that are hallmarks of Little Debbie. We appreciate his enthusiasm in playing the part. We also enjoyed seeing the studio audience so eager to get their hands on our delicious snack cakes."