FTC investigation could cost Facebook $5 billion
Facebook said on Wednesday that its operating costs rose to $11.7 billion in the three months ending March 31, up 80 percent from the year-earlier period. The company set aside $3 billion to deal with the issue, it said in its quarterly earnings release, noting that the final loss from any government fines could be as much as $5 billion.
The company made a profit of $22 billion last year on $56 billion in total revenue, or a profit margin of 45%. Still, the potential cost of an FTC penalty certainly grabbed the attention of Facebook analysts.
“This is a significant development, and any settlement with the FTC may impact the ways advertisers can use the platform in the future,” eMarketer Principal Analyst Debra Aho Williamson said in a note.
The FTC started settlement, Facebook agreed to ask for users’ permission before sharing their data more broadly than their privacy settings specified.last March, shortly after news reports that the social network allowed Cambridge Analytica to collect data from millions of users without their knowledge. Seven years prior, Facebook reached a settlement with the agency after it was accused of making data public that it had promised would be private. As part of that
Facebook’s monthly user base grew 8 percent, to 238 billion, in the first quarter, the company reported Wednesday. But its North America users stayed nearly flat, at 243 million.
Despite the signs of slowing audience growth and the long-term specter of more government regulations eating into Facebook’s profits, Wall Street remains bullish on its growth prospects: Facebook shares have risen 39 percent since the beginning of the year, more than double the increase of the Standard & Poor’s 500 index.
This is a developing story.