Hamilton Place opens to safe, strong Black Friday

Mall officials say annual big shopping day felt fully "normal" again for first time since 2019

HAMILTON COUNTY, Tenn. (WDEF) — Black Friday shopping often invokes two thoughts — saving big on gifts for loved ones at Christmas or, sometimes, watching shoppers actually fight for them.

Fortunately, the latter was not seen at Hamilton Place, which was prepared to keep large crowds safe as customers began entering the building at 7 a.m.

“We do have a full-time third-party security company that works for us,” said CBL Spokesman Stacey Keating. “They’re on-site 24/7 both interior and exterior of the property. We also partner with Chattanooga Police Department, so we do have C-P-D on [the] property today.”

Both Keating and Marketing Director Jason Heymann says the mood during today’s shopping was nice, not naughty.

They say customers seemed to just enjoy being able to shop together again in what they see as the most “normal” Black Friday since 2019.

“I think everybody feels that same communal excitement to just be together, shop together,” Heymann said. “Tenants, our customers … we are just so positive.”

Gift cards are being given away to help guests combat inflation while online shopping options are available for those who still feel safer shopping at home.

As deals continue throughout the holidays, mall officials hope the community stops by to get in on the sense of togetherness that has returned.

“Traffic today, when we opened, was stronger than it was at the same time in 2021 and it has really just continued to build throughout the day,” Keating said. “We’re looking forward to a really strong holiday season.”

“There was somebody just kind of hanging out, taking a break with all of her bags around her,” Heymann said. “I walked up, we were just chatting and then I gave her a gift card. We just both had that moment where we recognized how nice it is to be together.”

Categories: Featured, Hamilton County, Local News