January Sees Peak Gym Memberships

CHATTANOOGA, Tenn. (WDEF) – As a new year begins, gyms and fitness centers nationwide experience measurable changes in membership activity, including community organizations such as the YMCA.

Industry reports show that about 12% of all new gym memberships nationwide occur in January, a proportion higher than in most other months of the year.

Attendance trends also indicate that roughly half of new gym members end their memberships within six months, a pattern observed across multiple studies.

Facilities like the YMCA provide year‑round access to cardio and strength equipment, group classes, and wellness programs. 

Availability, schedules, and offerings vary by location. Industry data show that overall, fitness centers experience seasonal fluctuations in usage throughout the year.

Gym memberships and fitness programs remain open throughout the year, with usage and trends continuing to evolve across the industry.