Little Debbie Snacks Sponsors Ironman

CHATTANOOGA, TN (WDEF-TV) – IRONMAN is the most recognized brand in the sport of the triathlon.
It now has a major sponsor for the September event here in Chattanooga.
Little Debbie snacks has signed on for 5-years.
The Ironman competition will have a major economic impact on the city.

BOB DOAK, PRES. & CEO, CONVENTION & VISITORS BUREAU "When you have an event that sells out in 3 minutes…you know you’re doing something right."

That news came as the Convention and Visitors Bureau gathered the city’s leadership to announce a surprise sponsor—Little Debbie Snack cakes.

CHRIS MCKEE, EXEC.V.P./ MCKEE BAKERY "We’re a food company,we make a food product…food is a source of energy, Ironman needs a lot of energy…I think it’s a perfect fit."

The scenic city apparently did not have a difficult time persuading Ironman to come here for the next 5 years.

CAROLA ROSS, CHIEF SALES OFFICER, IRONMAN "The first step is on the operational side. To be able to accommodate 140.6 miles of the race course takes a really unique venue to do that."

Carola Ross called Chattanooga’s Riverfront "remarkable" for staging the Ironman event.

On the other hand, locals consider bringing Ironman was a major catch.

CHRIS MCKEE "A lot of people think a triathlon is an Ironman..and its really not. An Ironman is an elite level of a triathlon. They done just a great job branding. "

BOB DOAK, PRES. & CEO, CONVENTION & VISITORS BUREAU "We went out and pursued Ironman. We knew it was an event that would fit, not only the brand of our city..but also has a huge economic impact over the next 5 years."

In a nutshell here’s how it stacks up: Over 5 years Ironman will have a 40-million dollar impact. That includes a minimum of 12-thousand people coming who will stay a week or longer just to train before the event. Overall, the convention bureau expects more than 75-thousand visitors during the period.

The inaugural Little Debbie IRONMAN Chattanooga triathlon will benefit the Crohn’s & Colitis Foundation of America.
It will take place on Sunday, September 28th.

Categories: Business, Consumer News, Local News

Leave a Reply

Your email address will not be published. Required fields are marked *