NCAA Will Soon Allow College Athletes to Earn Money For Endorsements
UNDATED (AP) – The NCAA is moving forward with a plan to allow college athletes to earn money for endorsements and a host of other activities involving personal appearances and social media.
The NCAA announced Wednesday that its Board of Governors supports a plan that gives athletes the ability to cash in on their names, images and likenesses as never before and without involvement from the association, schools or conferences. Ohio State President and board chairman Michael Drake called it an “unprecedented” move by the NCAA.
The next step is for membership to draft legislation by Oct. 30. Plenty of details still need to be worked out, including how to ensure that these sponsorship deals aren’t being used as improper inducements to recruits. A formal vote will be taken by schools at the next convention in January and new rules will go into effect no later than the 2021-22 academic year.