OxyContin maker Purdue Pharma starts ad campaign for claims
By GEOFF MULVIHILL
OxyContin maker Purdue Pharma is rolling out an advertising campaign to let people know they can file claims against the company over the toll of its opioids. The effort starting Monday is part of Stamford, Connecticut-based Purdue’s bankruptcy proceedings, which it is using to attempt to settle nearly 3,000 lawsuits. Most were filed by state and local governments. Efforts to notify people who might have a claim are a normal part of a bankruptcy. But Purdue’s $23.8 million campaign is unusually expansive. It was worked out with input from a committee of creditors and others and approved by a New York-based judge.
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