Shoppers Seek Holiday Value Over Deals

CHATTANOOGA, Tenn. (WDEF) – Holiday shopping often centers on sales and discounts, but many consumers are taking a different approach this year. 

Shoppers are looking for gifts that are practical, useful, and intentional.

A recent survey finds that half of Americans with rewards cards plan to use cash‑back rewards for gifts, while nearly 8 in 10 cardholders expect to use rewards in some way, whether for gifts, travel, or saving for later.

Many are choosing rewards programs that provide benefits beyond short-term deals, such as helping with everyday expenses during a season when budgets can feel tight.

This shift highlights a growing focus on thoughtful spending as Americans weigh both value and convenience this holiday season.