Taco Bell & Pizza Hut Ditch Artificial Flavors


By CANDICE CHOI
AP Food Industry Writer

NEW YORK (AP) – Taco Bell and Pizza Hut say they’re getting rid of artificial colors and flavors, making them the latest big food companies scrambling to distance themselves from ingredients people might find unappetizing.

Instead of "black pepper flavor," for instance, Taco Bell will start using actual black pepper in its seasoned beef, says Liz Matthews, the Mexican-style chain’s chief food innovation officer.

The revamped recipes come at a time when the country’s biggest food makers are facing pressure from smaller rivals that market themselves as more wholesome alternatives. Critics say the purging of chemicals is a response to unfounded fears over safe ingredients, but companies are nevertheless rushing to ensure their recipes don’t become a marketing weakness.

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