TECH BYTE: App Brings Farmers Market to You

CHATTANOOGA, Tenn. (WDEF) — Having your food delivered doesn’t mean it has to be unhealthy.

One smartphone app is bringing your local farmers market straight to your door.

GrubHub and DoorDash, meet Market Wagon.

The smartphone app serves more than 30 cities across the country – delivering food and goods from local farmers markets straight to customers.

Market Wagon CEO Nick Carter is a fourth-generation farmer, and says the pandemic really took a toll on them.

“Farmers markets were shut down, restaurants were shut down and it’s the small, local farmers who were really hit hard,” Carter said. “So we saw that there was a massive opportunity and a big need that we could fill.”

Third-generation farmer Samuel Carlton with RC Farms says the app has really expanded their outreach. He sells beef, chicken, vegetables, and more.

“Farming on the smaller scale — it’s real tough. But through Market Wagon, they offer us to be able to reach more customers that we wouldn’t ordinarily be able to reach,” Carlton said.

Carter says Market Wagon not only benefits customers, but it helps local farmers make more money by selling directly to them.

“By doing that, we’re creating enough economic enterprise that the next generation can actually stay on the farm and continue to farm another generation,” Carter said. “That is deeply meaningful to me.”

Carlton says it not only helps him, but the local economy too.

“That money’s getting to stay right there in the community,” Carlton said. “Instead of going to the big chains like Walmart, Kroger, stuff like that, it gets to come home to a smaller family operation. That way, they can do something they love and get paid doing it.”

Market Wagon partners with more than 2,500 local farmers and artisans.

You can apply to be a vendor on the app’s website, marketwagon.com.

Categories: Local News, Tech Byte, Technology