Volkswagen changing to Voltswagen in U.S.
TUESDAY UPDATE: Volkswagen of America officials now confess that their “Voltswagen” name change was just an April Fools stunt.
CBS reports the same company spokesman who insisted that it was legit yesterday, admits it was not today.
A statement to CNN claimed “The renaming was designed to be an announcement in the spirit of April Fool’s Day.”
But media headlines did not share the spirit.
Some of the examples include the terms “hoaxes,” “lied,” “fake news,” and “disaster of an April Fool’s stunt.
The stunt was supposed to promote the new all electric vehicles hitting the U.S. market this month.
Those vehicles were supposed to make us forget about the company’s misleading reporting of fuel economy numbers on their diesel vehicles a few years ago.
WASHINGTON D.C. (WDEF) – The Auto Industry on Monday has been debating whether its a mistake, a joke or great marketing.
But a press release first appeared and then disappeared from the Volkswagen corporate website Monday (dated April 29, but released and then pulled back on March 29).
It announced a change of names from Volkswagen of America to Voltswagen of America.
The move would coincide with the sales of VW’s electric vehicles arriving this month to the U.S. market.
It is the first major milestone for the international automaker that has vowed to go all electric.
Some speculated the “leak” is just a publicity stunt for the launch and will be rolled back afterwards.
Others considered it a poorly timed April Fools joke.
But several auto publications have independently confirmed through unnamed source(s) that the change will be real and permanent.
— no joke
— not hacked
— not a marketing ploy “mistake”
The name-change is only hitting the U.S. Volkswagen will keep its name for the international company and the VW logo.
The “Voltzwagen” would cover a variety of electric-powered models to begin with, while the older gas-powered versions would keep the V-W label.
The release said “‘Voltswagen’ is a public declaration of the company’s future-forward investment in e-mobility.”
We may have to wait another month to know for sure.
The marketing department could face another challenge with the name change.
The Chevy Volt (2011-2019) was the most popular selling hybrid vehicle in the U.S.
Chevy has also produced a Bolt while Toyota briefly sold a Voltz in Japan.