‘Made in Tennessee’ tourism campaign wildly successful
NASHVILLE, Tenn. (AP) – State Officials say that a campaign to promote tourism in the state of Tennessee has generated more than $73 million in new state and local tax revenue.
A newly released state Department of Tourism Development report says the “Made in Tennessee” campaign has generated 18 times the amount of money spent on it.
The “Made in Tennessee” campaign, which was launched in 2014, focused on the state’s natural beauty, music and history. There was some controversy when it was first launched, because the ad agency behind it is based in Kansas City, Missouri.
State officials are basing the numbers off visitor surveys.
Officials say Tennessee now ranks among the top 10 states in tourism.