Meet November “Do The Right Thing” Winner: LaDarius Price of P.E.A.K.

CHATTANOOGA, Tenn. (WDEF) — A Chattanooga man is giving back to kids in the community he grew up in.

LaDarius Price says he started a non-profit a few years ago to be a mentor to them.

And this week he’s giving the children new coats for the upcoming winter months.

That’s why he’s this month’s Do The Right Thing winner.

“It’s just a blessing from God,” Price said. “I always put Him first, and I’m a firm believer in when you do that, things like this happen. I don’t look at it as a coincidence or some type of luck.”

Price says he got a vision from God in 2010 to start the non-profit group Placing Emphasis Around Kids.

“And He said, what I want you to do is go in the community, do different events bringing families together, and take all that money that you raise from those events and pour it back into the community,” Price said.

And ever since then, he and other volunteers are serving as mentors to Chattanooga area kids, giving free basketball camps, back to school uniforms, and career planning sessions.

“They say it takes a village to raise a child, and it really does, so we want to be a part of that village.”

A highlight of Price’s year is P.E.A.K.’s fall coat drive, where volunteers raise money to buy new coats for kids at Hamilton County elementary schools.

“I think it’s awesome,” said Etienne Easley, family partnership specialist for Orchard Knob Elementary. “It gives our families a chance to focus on something else. Even though we’re having a bit of strange weather at this time, people kind’ve think, ‘Well, do we need coats right now?’ But we have to remember, when weird weather like this later towards when it’s supposed to be cold, our kids are left without.”

These students at Orchard Knob Elementary were excited about their early Christmas presents.

“It feels great,” said fourth grader Micah Ransom. “And the jacket inside of it feels comfy, and I love it.”

“It’s pretty, and it fits just right,” said fourth grader Paullisia Lavender.

And the smiles on these kids’ faces makes all the hard work Price does worthwhile.

“That’s my life,” Price said. “That’s what I’ve been called by God to do is just be a mentor for kids, to coach them, and teach them what life is truly all about, and how to live it.”

Categories: Do The Right Thing, Local News

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