Burger King testing meatless Whoppers
- Burger King is testing meatless burgers in 59 restaurants in Missouri
- The fast-food chain is developing the product with California’s Impossible Burger, which provides meatless burger for Red Robin, White Castle and many other restaurants
- Other fast-food companies, including KFC, McDonald’s and Pizza Hut, have introduced meatless options in some of their overseas restaurants
No, it’s not an April Fools’ Day hoax: Burger King really is selling meatless Whoppers. The fast-food company said Monday that it’s testing a soy-based meat patty, dubbed the “Impossible Whopper,” in 59 restaurants in the St. Louse, Mo., metropolitan area.
Burger King is developing the meatless patty with Impossible Foods, a California-based producer of plant-based substitutes whose meatless burgers are served by chains Red Robin and White Castle, along with more than 5,000 restaurants nationwide.
The company, founded in 2011 by Stanford biochemistry professor Patrick Brown, uses “heme,” an iron-rich molecule in animal protein, to mimic the flavor of meat. The meatless patties also “bleed” in their effort to mimic actual burgers.
Investors smell opportunity
Impossible Foods has also proved popular with investors, to the tune of about $400 million in funding, according to CB Insights. Among its blue-chip backers — Bill Gates and Google Ventures.
Burger King isn’t the only fast-food giant looking to expand its menu offerings for non-meant eaters. KFC in 2018for its U.K. restaurants to adhere to new government food guidelines. McDonald’s has added a soy-based “McVegan” burger in Sweden and Finland, while Pizza Hut sells vegan pizza pies in Britain.