Christmas Shop Gives Sharp Discounts For Low Income Families

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Ms. Charlise’s Christmas Shop hosted by Hope for the Inner City.

CHATTANOOGA, Tenn. (WDEF)- With many families feeling the brunt of inflation and other economic hardships, buying presents Christmas morning might be difficult to impossible.

However there’s one local organization providing an opportunity for those in these positions to still provide a Christmas for their families. Hope for the Inner City is hosting their annual Ms. Charlsie’s Christmas Shop inside of their gym at their building on Roanoke Avenue in Avondale.

This is the 13th year that this shop has been set up for the community. Merchandise is donated through partners and individual donors and sold to the public at large discounts of over 50 percent.

Rosalyn Ruffin, the chair of the store, said that, “It was a way we could provide an opportunity for the people in our community to purchase gifts for their families and loved ones. We don’t give toys away. We like for them to keep their dignity by being able to do something on their own for themselves and their families.”

The executive director of Hope for the Inner City, Anthony Watkins, further elaborated that, “Especially with larger families when they have a lot of kids to shop for them in a regular store is a challenge, so we just have an opportunity to meet those needs with families so Christmas can be an enjoyable time.”

Some of the merchandise sold include bikes, stuffed animals, books and other toys. There is also a gift wrapping station staffed at volunteers.

Funds raised by the event go to other programs hosted by Hope for the Inner City. The shop runs Monday through Friday from 11 a.m.-5 p.m. (except for the Friday, December 16th in which they will only be open from 11 a.m.-2 p.m.) through next Wednesday, December 21.

 If you are interested in volunteering or shopping, a link to their website is at

Categories: Chattanooga, Featured, Hamilton County, Local News