JOE FRUGAL: Krystal Happy Hour Deals
Krystal just launched a happy hour campaign, offering 59-cent, 79-cent, and 99-cent deals weekdays between from 2:00 to 5:00 p.m.
The Happy Hour menu features a $.59 Krystal, a $.79 Krystal with Cheese, and a $.99 loaded Krystal with Cheese and Bacon. Pricing and participation may vary.
The move comes in an attempt to reach the mid-afternoon snack crowd, that needs to bridge the gap between lunch and a late dinner because of busy schedules. “Those hours between work/school time and home time are important for many people,” said Jason Abelkop, Chief Marketing Officer for Krystal®. “We’ve seen from our thriving late-night business that meal times are not as rigid as they once were. Often, people just want a quick bite so they can be on their way. Our Happy Hour offering is designed to meet that need for many different kinds of people.”