Small Business Boutique owner finds creative ways to help her customers shop.

CLEVELAND, Tenn (WDEF) – Many Hamilton County businesses have closed their doors due to COVID-19 and the Mayor’s orders.

But, on Monday, Governor Bill Lee asked all counties in Tennessee to close all non-essential businesses.

This includes restaurants, salons, boutiques, and entertainment businesses.

“Honestly, I’m just taking it day by day,” says Christel Hudgins, Owner of Simply Chic Boutique.

Owner of Simply Chic Boutique, a clothing store in Cleveland, TN says she’s afraid for the future of her small business.

“I’m scared for my business and the future of my business, but for a small business like me, every sale is crucial and no matter how much money I have coming in, my bills are still the same,”says Hudgins.

Hudgins says she’s thankful for the community’s support but understands she isn’t the only one struggling.

“It’s hard to ask for people to support you when we are all struggling . As a community it’s affecting us all,” says Hudgins.

Since having to lock her doors, Hudgins has turned to social media to promote her business.

“We are just trying to amp up our social media, our advertising. You can always shop online 24/7 . We have always had that available but something exciting that we are doing is our live videos on Facebook,” says Hudgins.

Three to four times a week, Hudgins showcases her new inventory on Facebook Live.

This allows women to see the clothing being worn and lets them interact..

Hudgins says that through the live videos, she can still connect with her customers, just like she would inside the store.

“We still get to be social. It’s fun! They get to ask questions. I wear everything. So we just have a good time. So it’s good for our soul too,”says Hudgins.

Simply Chic also offers curbside pickup and shipping.

For online shopping click here.

Categories: Bradley County, Cleveland, Entertainment, Events, Health, Local News

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