Southwest bookings hit after first passenger fatality
The51-year history is taking a toll on ticket sales.
Southwest on Monday said it expects a 3 percent decline in revenue from each seat flown a mile — a measure of airline pricing power — in the second quarter. The slide is at the higher end of . The discount carrier attributed its softer sales largely to an engine explosion that killed a female customer earlier that month.
Southwest Flight 1380 from New York to Dallas made an emergency landing on April 17 after an engine exploded in-flight, resulting in the first passenger fatality on a major U.S. carrier since 2009.
At about 32,000 feet the plane’s left engine exploded, sending shrapnel through one of the plane’s windows., a married mother of two, died after engine parts shattered one of the plane’s windows. There were 149 people aboard. Passengers called the pilot, Captain , a hero for calmly guiding the plane to safety.
Southwest scaled back its marketing efforts after the fatal accident that also injured seven others, resuming its normal advertising efforts in mid-May.
The carrier recently introduced deals offering inexpensive domestic flights during the summer, with the discounted offerings coming after on May 12. Earlier in the month a flight headed to Newark .
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