Walmart teams up with Chattanooga Area Food Bank
CHATTANOOGA, Tenn. (WDEF) – Walmart is holding its annual “Fight Hunger. Spark Change.” campaign through April 25th.
That’s a nationwide initiative calling on the public to take action in the fight
The Feeding America nationwide network of 200 food banks includes the Chattanooga
Area Food Bank.
It stands to benefit from up to $3 million in potential Walmart donations based on public participation in the “Fight Hunger. Spark Change.” campaign.
By combining Walmart’s donation with supplier donations through product purchases and customer
donations at the register, the campaign has a goal of helping to secure 75 million meals for the Feeding
There are three ways you can help.
1. Buy Participating Products: Purchase participating products in Walmart stores to help
provide meals to local families who struggle with hunger. For every participating product
purchased at Walmart between March 28th and April 25th, 2016, the manufacturer will donate
$0.09 to Feeding America – enough to secure one meal on behalf of local food banks – up to each
manufacturer’s maximum donation, which is provided on the participating packages.
2. Online Acts of Support: Generate donations for Feeding America food banks by using
#FightHunger on Twitter, Facebook and Instagram, sharing and liking campaign posts on
Facebook, showing support on Walmart.com/fighthunger and using campaign Snapchat filters
in select stores. For the first time, Twitter has developed a custom emoji for the “Fight Hunger.
Spark Change.” campaign. When users Tweet using the hashtag #FightHunger, the custom emoji
will appear after the hashtag. For each online act of support, Walmart will donate an amount to
help secure 10 meals (an equivalent of $0.90) on behalf of Feeding America member food
banks, up to $1.5 million.
3. Donate at the Register: Donate to a local Feeding America member food bank at the register
during checkout. This is Walmart’s 10th year partnering with Feeding America nationally to fight hunger and the 3rd annual “Fight Hunger. Spark Change.” campaign. Last year, the Chattanooga Area Food Bank benefited
from over $45,000 dollars from Walmart’s campaign to fight hunger.