Payless sold discount shoes at luxury prices
As part of a marketing stunt, Payless duped fashion influencers by charging more than $600 for discount shoes. Payless Shoesource Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer’s shoes as part of a viral advertising campaign designed to shift consumers’ perceptions of the brand. So-called fashion influencers — essentially trendsetters that…
