Study reveals most marked up new cars in Chattanooga
We average an 11% markup over the MSRP according to study
CHATTANOOGA (WDEF) – There are a lot of factors driving up the price of new cars.
Inflation, production shutdowns, supply chain issues, and the microchip shortage.
The bottom line is there are more of us shopping for new cars than the manufacturers can deliver.
So it’s no surprise that a new iSeeCars study found that the actual price dealers are charging now averages about 10 percent OVER the MSRP.
And some are well over.
They found that, nationally, the Jeep Wrangler is the most marked up new vehicle over 24% ($8,433 over the MSRP).
Of course, the most expensive vehicles are the ones that get marked up the most. The top markup was $16,750 for the Porsche Cayenne.
In Chattanooga, iSeeCars found that new cars were marked up over 11% or $4,472 above MSRP.
Here are the worst offenders in our area: