New US 101 Sister Station in Chattanooga
US 101 is getting an older brother.
The Beat is out at 96.1.
And it is turning into US 101 The Legend.
The format is classic country, but from the 1980s and 90s.
That’s when US 101 climbed to the top of local ratings on the backs of artists like Garth Brooks, Randy Travis and Billy Ray Cyrus.
As Dex puts it… "US101 has a 30+ year heritage playing Chattanooga’s Country."
"There’s just not enough airtime on one radio station to play all the Country that made Chattanooga great, so we made two."
So you get today’s hits at 1-0-1.. and the vintage years at 96-point one.